Well, it's like nothing is ever truly first time. Like when we were thinking of a name for our company/engine, initially we googled every name we came up with, and then checked against the domain registry. Everything was already taken, so later on we were just checking against the registry. When we brought Outerra after a long time, it sounded good and the domain was available so we registered it .. and only then found out that Reebok had a discontinued line of shoes with that name.